Website Design Tips for Small Business : How to Convert Website Visitors To Customers. For more info about web design go here http://bluesquaremanagement.com/website-design/
Converting Website Visitors To Customers: Persuasive Copy Counts!
When you first built your website, or had someone build it, you probably had high hopes. After a while, you notice traffic starting to
drop, so you decided that it was time to revamp your site and add some fresh content. The question is, how do you convert site visitors
(traffic) to customers? The answer, my friend, is with that good old sales trick: Persuasion.
Effective Persuasion 101
Every page of your site, and every element of your site, needs to draw your visitor in. You want to be intriguing, and you want to offer
them something useful. To do that, you need to do some very specific things.
First, assume that your visitors are brand new. They don’t know anything about your business. It doesn’t matter if you own the most
popular game in town. You want new customers!
Second, realize that people don’t read every single word you’ve penned. They skim. Make your site easy to navigate, or frustration will
set in within seconds, and your visitors will leave. Make the important stuff attractive. Give visitors a reason to click, and don’t
hide the good stuff beneath layers of fluff.
Call To Action: Built in Persuasion
“Hard” calls to action tell visitors to do something. Visitors are urged to click a link, or take action right away. Avoid flashing red
lights, or anything else that might annoy visitors – overkill just doesn’t work.
“Soft” calls to action, like built in links that simply highlight interesting words, make your visitors curious. It’s the old “What’s
behind door number one?” routine all over again – they want to know, so they click.
Keep the end goal in sight, all the time. Your “contact us” form shouldn’t be hidden – it should be accessible from every part of your
site. Visitors won’t go out of their way to contact you if they can’t find it, and they definitely won’t convert if that’s the case.
Make it Easy On Yourself
Luckily, you’re not in it alone. There are plenty of excellent internet marketing companies that specialize in helping small businesses
optimize their websites to get customers in the door. So, keep doing what you do best, and let a professional handle the tough stuff.
You’ll be glad you did!
Blue Square Management
Web Designers, SEO & Internet Marketing Agency
9 Grange Road
Tel: 01689 602 248
Blue Square Management offers web design services to small and medium businesses throughout Bromley, Kent, London Surrey and the UK. We offer website design that helps bring in more traffic,leads and sales. Blue Square Management has developed into Orpington Kent’s Business leader. Our exceptional consumer service staff looks forward to serving you.
For further information call us at: 01689 602 248