Dropbox rebrand – LOVE it or HATE it? | Design News

My thoughts on the new Dropbox brand and a critique of the design. Please remember to subscribe http://bit.ly/1aE5UOT

Check out the Dropbox rebrand here and leave your own critique in the comments: http://dropbox.design

Hope you enjoy this overview of the Dropbox rebrand and hearing my thoughts on the different elements that make up the new brand. It’s certainly different isn’t it! While I may not love some of the colors or fonts they’re using, what I dislike more is the reaction so many designers had to it on Twitter. Most comments were just plain mean! Critique should always be constructive, and complaining that something hurts your eyes is not constructive. Anyway, this video gives an overview of the changes and explains that they’ve changed more than just the visuals, they’re changing their target audience and business model too. Hope you enjoy hearing about it!



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Hello there! I’m Charli and I’m a web and graphic designer from New Zealand currently living in London and posting design videos every Saturday about tools, projects, and concepts and vlogs every Tuesday about my life as a designer. Please subscribe and say hi in the comments so we can be friends 🙂



Blog: http://www.charlimarie.com
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My gorgeous intro animation was created by hand lettering animator Austin Saylor, you should hire him to do yours too: http://www.austinsaylor.com/