RESOURCES
www.primaryposition.com
www.escapesoftware.com
www.primaryposition.com
www.escapesoftware.com
Wikipedia:
http://www.google.ie/search
?hl=en&q=wiki+ajax&meta=
eScape's Guide to Websites
How the internet and websites "work" as a marketing and communications tool
Search Engines are the primary point of where the general public starts out on the internet when they are looking for something. Traditional Branding and design is founded on the concept that the user is in front of you (through your TV, radio or paper ad). That is why imagery, design, colours, logo and information are all so important. You have stand out.
On the internet you first have to bring people to your site. You have to stand out in the search engine. There are no logos, no designs, no colour schemes that can do this. You have to be number one.
Step 1.
Prospective web visitor Goes to Google
Prospective web visitor Goes to Google
Step 2.
Visitor Enters Search
Visitor Enters Search
Step 3.
Visitor finds matching Result
Visitor finds matching Result
Step 4.
Visitor goes to your site or potentially your competitor's better ranked website
Visitor goes to your site or potentially your competitor's better ranked website
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