Today, websites have advanced to a new level. As an experienced website design and development company we have evolved our thinking to see websites as a primary or secondary sales lead generation system.Instead of just looking at it as Website Design, when we understand how websites work, how people use th and what they can deliver, the design part is just an element and its not even the most important element anymore. This can be witnessed by the slow dissappearance of web design agencies who are really graphic designerand the take over by web software and web application development companies, like eScape, which was one of the first web application development companies in Ireland.
We're now taking our web application and marketing concepts to the next level. Whats the big idea? Forget brochureware. Forget just having a website. Websites without search Engine Optimisation are becoming more and more pointless.
Traditional websites were born from traditional marketing concepts - branding and using colours and design to re-enforce that branding. But the internet doesn't work this way. Its very difficult to build web branding campaigns in the same way you look at television, print or even radio marketing.
Why is the internet different? Why do I need to stop thinking about our traditional marketing whenI start building my website?
The answer - because of Search Engines. Search engines are replacing telephone directories, business directories, and many traditional marketing forms, like brochures and advertising.